In many of my photos the pictures contain sharp and smart clothing that references to the age and gender I am aiming for. Ages from 13 to 25 are targeted with this as this is the clothing that may be associated with this age range. In other magazines of this genre it contains similar clothing and both reflect the audience aimed towards, this is due to the use of clothing and colouring used throughout the magazine, these consist of red, black and white. This gives the magazines I researched and my own a darker effect constantly referring back to the genre choice, this is also done in the writing and language with slang applying to the genre of hip hop. In many magazines I researched the words 'hella' and 'yadimi' were consistent throughout although I did not use these regularly in my own magazine there is a sporadic effect of hip hop slang.